Fareed Hasan Mahmood

Firstly, I would like to sincerely thank everyone that has had a hand in helping me reach the position that the Group is in today. I must express my gratitude to my brother, Ali, who has been by my side guiding me through my personal and professional life, as a father, friend and mentor, the entire time.

The greatest asset of any company and in particular our Group is not the land, buildings, plants or storage facilities we run, but our staff. These people are the heart and lifeline of our company; people who have dedicated most of their lives to diligently work alongside me, day and night, through good and tough times. They have done it because they believe in our company – it’s past and future – and treated it as though it were their own. I salute them because they are the company. Aside from our continuous modernization and expansion of the premises and facilities, keeping in line with the most stringent international hygiene standards, our focus will remain on investing in our people.

With constant and rigorous training programmes, our staff will easily be able to achieve our ultimate goal of providing the best products and services in the country as well as the region.

Lastly, but most importantly, I would like to offer my sincere thanks and gratitude to all of our loyal clients. They have stood by us throughout the years and my promise to them is that no matter how much the Group evolves and grows, the personalized and dedicated service they have been receiving will continue and only become stronger.

At Fine Foods, a company we are very well known for, we strive to provide nutrition and quality that our customers can trust. Our reputation is built on high standards that we deliver each and every day to our customers, understanding their needs and preferences come first. We enforce full compliance with the mandatory food safety standards in every step of our production and distribution chain and continue to make the system safer and better by adopting International Food Safety Standards like ISO 22000-2018 and HACCP.

To ensure customer safety and peace of mind, our food safety division works closely with the production, redistribution and marketing divisions, assuring that each product leaving our facility is safe, wholesome and of high quality.

CEO (Chief Executive Officer)